Facebook Demographics in Australia 

15,000,000 Monthly Active Australian Users

13 – 17 Age | 940,000 Users
18 – 25 Age | 3,500,000 Users
25 – 39 Age | 6,100,000 Users
40 – 55 Age | 4,100,000 Users
55 – 64 Age | 1,600,000 Users
65+  Age | 1,200,000 Users

*approx numbers: Source www.socialmedianews.com.au

facebook is excellent for building a brand image and directly connecting with your audience.

ADVERTISING | Extremly cost effective, best used for building your brand rather than a direct action (buy now).  You can target demographics directly

FREE POSTS | This platform allows you to sit down and create dozens of free posts and delay publishing them untill a later time, keep in mind though that replys to you posts will need a response in a timely fashion. 

GET A QUOTE |Also a grat platform if you rely on an image from your client to quote them, images are easily sent both ways

Your message needs to be concise. what you say, how you say it can and will often have concequences, as with all forms of social media this is a Megaphone.  When it goes great life is peechey, if it goes wrong, it goes Viral.

This is also a medium where real life events, can and will be discussed, recent street violence in Melbourne, went viral and within 2 day, with the power of facebook the offender has been named and shamed, thier local business will have no choice other than to rebrand.